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    YBL

    Presented by AGEIST

    The AGEIST Conference
    Los Angeles, CA

    AGEIST PRESENTS:
    Your Best Life (YBL)

    Tue, Jun 11, 2019 9:00 AM - 7:00 PM PDT - Los Angeles, CA

    YBL (Your Best Life)

    Presented by AGEIST is a first-of-its-kind symposium to examine the economic and social impact of the modern 50+ demographic. The conference will explore how businesses and individuals deliver value to the generation driving what FastCompany called “the most significant demographic shift in recent history.”

    SPEAKERS

    Our distinguished experts will share valuable insights from multiple perspectives:

    • Belong - Take your place among a global community of like-minded professionals: fearless, curious, and filled with purpose.
    • Learn - Hear from the thought leaders, innovators and investors who are disrupting the status quo.
    • Lead - Whether assessing market opportunities or architecting new capabilities, put your organization at the forefront of this change.

    JOIN US

    For a day of thought-provoking discussions about the behaviors and attitudes that define this discerning generation, and learn how to leverage new market intelligence to capture their $8 trillion-plus discretionary spend.

    AGEIST PRESENTS:
    Your Best Life (YBL)

    Tue, Jun 11, 2019 9:00 AM - 7:00 PM PDT - Los Angeles, CA

    Panels

    ASPIRATIONAL FRAMING: How do we speak to the 50+ audience without alienating younger consumers? AGEIST Founder/CEO David Harry Stewart shares new insights from the AGEIST brand team, on product positioning and communications to inspire.


    THE FUTURE IS FEMALE: Why are more women over fifty starting businesses? UCLA’s Gigi Johnson moderates a conversation with Diane Flynn, CEO of Reboot Accel, a company that helps businesses create cultures that hire, advance and empower women, Ellementa CEO Aliza Sherman, and Catherine Grace O’Connell, founder of Forever Fierce Media, to take a closer look at this trend.


    HIDDEN IN PLAIN SIGHT: Are brand marketers capitalizing on the most affluent consumer segment in history? Matt Hirst, Partner at West, speaks with experts David Moranville, Chief Creative Officer at Davis Elen Advertising, Jonathan Cheung, Head of Global Design at Levi’s, and Tom Swanson, healthcare industry strategist at Adobe.


    THE END OF DISEASE AS WE KNOW IT? Billionaire visionary, entrepreneur, author, disrupter, and innovator Naveen Jain, in conversation with technology consultant Jaqueline DePaul, illustrates how imagination can solve some of the world’s greatest problems. The founder of multiple wildly successful companies, including Moon Express, to mine resources on the moon, and a Board Member of both X-Prize Foundation and Singularity University, a global community using exponential technologies to tackle the world’s biggest challenges, Naveen will discuss his latest venture, Viome. Designed to upend traditional healthcare as we know it, the new platform allows people to optimize at-home wellness using biome testing kits.


    THE COMING WAVE: What are the opportunities as longevity, healthcare and demographics intersect? Paul Irving, Chairman of The Milken Institute Center for the Future of Aging, and Geeta Wilson, Founder/CEO at Consumer Society and former VP Consumer Experience at HUMANA, discuss how the expectations of the wellness customer are increasing amidst a growing population.


    THE MODERN ELDER: Harnessing the power of the intergenerational workplace. Chip Conley, Founder of The Modern Elder Academy, author of Wisdom@Work: The Making of a Modern Elder, and former Head of Global Hospitality & Strategy at Airbnb joins business innovator Liz Heller, partner at memBrain, a brand strategy company, to discuss the advantages of a collaborative, age-diverse workforce.


    TAPS AND SWIPES: Do generations shop differently on line? A conversation between Susan Feldman, Founder of In The Groove and Co-Founder of One Kings Lane, and Nai Vasha, Co-Founder of Undo-ordinary, an online community and biannual magazine devoted to health, wellness, fashion, fitness and community.


    FINDING PURPOSE IN THE MULTI-CAREER WORK LIFE: Moderator Charlotte Japp, Founder of Cirkel, speaks with Jill Baldauf, Associate Dean of Alumni Relation at UCLA Anderson, Neil D’Souza, Founder/CEO of Zaya Learning Labs, and David Cooley, career and executive coach, to look at how giving back and mentoring help businesses and individuals navigate the new normal of constant change.


    A NEW URBAN LANDSCAPE?: Will traditional retirement communities become fossils of the future? Frances Anderton, Host of KCRW’s DnA (Design and Architecture) and Jan Garde founder of the Embassies of Good Living, a new concept in housing for older populations, discuss exciting new developments in re-urbanization, co-living environments, and renewing community.

    Speakers

    Chip Conley

    Founder of The Modern Elder Academy, author of Wisdom@Work: The Making of a Modern Elder, former Head of Global Hospitality & Strategy at Airbnb. Chip will be speaking and answering questions on how to navigate an intergenerational work environment, understanding how inclusive curiosity can bring value to organizations and individuals.

    Geeta Wilson

    Founder and CEO of Consumer Society and former VP of Consumer Experience at HUMANA. Geeta is revolutionizing the healthcare industry by treating patients as consumers, bringing transparency, dignity and better health outcomes to a sector badly in need of change.

    Paul Irving

    Paul Irving is chairman of the Milken Institute Center for the Future of Aging and distinguished scholar in residence at the University of Southern California Davis School of Gerontology. Irving also serves as chairman of Encore.org, a director of East West Bancorp, Inc. and Pharos Capital BDC, Inc., and an advisory board member at USC, Stanford University, the Global Coalition on Aging, and WorkingNation. Author of “The Upside of Aging: How Long Life Is Changing the World of Health, Work, Innovation, Policy, and Purpose,” a Wall Street Journal expert panelist.

    Naveen Jain

    Founder of Viome, a company with the goal to identify the predictive biomarkers for all common diseases and to cure them before any symptoms are ever visible. Naveen is also the Founder of Moon Express, the only company with a mining permit for the moon. He is also the Founder and former CEO of Intelius and is the Vice Chairman of Singularity University.

    Susan Feldman

    Susan Feldman is the founder of In The Groove, a new life-style destination for age-defying women and is on a mission to free women from rules, age limits, and expectations. Prior to In The Groove, Susan was the co-founder and visionary behind One Kings Lane, the go-to destination for home decor. One Kings Lane launched in March 2009 and an industry was disrupted. Today One Kings Lane is a daily source of shopping and design inspiration for millions of people both online and offline One Kings Lane was sold to Bed, Bath & Beyond in June 2016. Susan remains a strategic advisor to the company.

    DAVID STEWART

    Founder and CEO of AGEIST. David will be sharing proprietary research and insights around what makes the new 50+ so different. Trends revealed on how this group is actually living. Insights from AGEIST high achievers on what they do to stay at the top of their game.

    Aliza Sherman

    CEO of Ellementa, Aliza Sherman is web pioneer and author of 12 books. In 1995, she started the first woman-owned Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Today at 53, she is now CEO of a digital cannabis startup, "Starting another company in an emerging industry is exhilarating and exhausting. This time, I'm one of the 'gray hairs,' and I embrace my gray, wearing it like a badge of honor.”

    Jonathan Cheung

    Head of Global Design, Levis. Jonathan is an expert at design and marketing to a vast global cross-generational consumer. He has been with Levi’s® since 2009. Jonathan has more than 25 years of Men’s & Women’s design experience. Previous to joining Levi’s®, Jonathan worked with two fashion legends, Franco Moschino and Giorgio Armani in Milan. Between working at Armani Jeans and Moschino Couture, Jonathan created the first jeans line for Iceberg. He has led creative teams in 6 countries and in 3 languages (English, Cantonese and Italian).

    Matt Hirst

    Partner at West, a venture studio that specializes in the end-to-end process of designing, building, and launching purpose-driven brands, investing in bold ideas and transforming visionary companies into category leaders.

    Liz Heller

    CEO of memBrain, Founder of Buzztone, and Strategist for TOMS shoes. Liz is an entrepreneur and active early-stage investor. As a partner in Membrain, she advises both public companies and startups alike. She is also the CEO of Highly Mobile, a platform company that brings together the most current science, design, form and function aimed at expanding the range of human potential, mobility and productivity.

    Jan GarDE

    Founder of The Embassies of Good Living, a global co-living concept that changes the way we perceive and experience later life. It will manifest as a global network of premium residences for the 60+ demographic, where quality of life will be paramount. Formerly Head of Design at Deutsche Telekom. "We believe it's time to make people looking forward to tomorrow. After having worked in marketing and customer experience design for more than 15 years for organizations big and small I gathered the smartest and brightest people and we founded THE EMBASSIES OF GOOD LIVING in Zurich in 2018.

    Neil D'Souza

    CEO and founder of Zaya Learning Labs and former senior software engineer at Cisco Systems. The intersection of lifelong learning with the dislocation of mid-age workers may have a digital platform solution: Neil is bringing his deep experience in learning to develop one.

    Tom Swanson

    Tom Swanson is a Healthcare Industry Strategist at Adobe Systems. Tom will be speaking on how the customer/provider experience is being transformed via machine learning. Tom brings a decade of experience in the healthcare industry to Adobe, as well as extensive experience in digital transformation. Tom’s role at Adobe includes positioning Adobe in the health and life sciences marketplace, providing thought leadership, enabling the field, and evangelizing the importance of transforming how consumers engage healthcare.

    Jacqueline Depaul

    Jacqueline Depaul is an IT Engineering Consultant guiding C-Level executives at Fortune 500 companies on how to build and design their communications and data infrastructures. She holds a Bachelor of Science in Physics from Texas A&M University. Jacqueline also started a second career later in life (at the age of 38) of a fashion model. In her spare time outside of her engineering job, she learned to model on the weekends, won the Wilhelmina Agency 40+ model search at age 41. She is also the founder of her own modeling and lifestyle blog “Yellow Brick Runway”, which chronicles her journey as a techie trying to learn the ropes as a fashion model.

    Frances Anderton

    Frances Anderton is host of DnA: Design and Architecture, a weekly radio show broadcast on KCRW NPR station in Los Angeles. She has served as correspondent for the New York Times and Dwell Magazine. Her books include Grand Illusion: A Story of Ambition, and its Limits, on LA’s Bunker Hill, based on a studio she co-taught with Frank Gehry and partners at USC School of Architecture. Honors include the Esther McCoy 2010 Award for her work in educating the public about architecture and urbanism from USC School of Architecture’s Architectural Guild; she was SCI-Arc’s "Honored Guest" at its 2018 Main Event.

    Nai Vasha

    Nai Vasha is the co-founder of UNDO-ORDINARY, a global wellness platform changing the way people see healthy living. The latest issue, GREY AREA looks at aging as a natural process of life, uncoveingr clues to the future of training, technology, sustainability and health as everything in life moves in patterns. Vasha is an adventurer and craftsman from Stockton, California. Skilled in a multitude of creative mediums from concept installation to video production, Vasha helps to shape and establish identifiable visual language for influential brands. As an avid long distance runner, she is blazing a trail that breaks the algorithm while building organic community. Stripping the tail off an ancient Chinese proverb, she lives by one simple quote, “Never trouble trouble.”

    Catherine Grace O

    Catherine Grace O is an Ageism Positivist, An Empowerment Cat-alyst, Founder of The Forever Fierce Revolution, a global Facebook Community dedicated to supporting and celebrating the Modern Midlife Woman, and the CEO of Forever Fierce Media, a female-focused message based digital media agency. She is also the creative behind CatherineGraceO, a lifestyle brand in which she teaches women to Master Modern Midlife from the inside out by inspiring them to view age through a fierce, new lens. Catherine's mission is to disrupt the perception of women at Midlife & Beyond to one that is vibrant, relevant, and empowered. She believes that women over 40 are the "Perfect Storm" as the first demographic in history to have health and vitality, wisdom and life experience, and a pocketbook to match. Previously she worked at Swiss Bank Corporation and Aon Corporation in Marketing and Sales.

    Charlotte Japp

    Charlotte Japp is a NYC-based creative director and founder of CIRKEL, an event and co-mentorship platform connecting generations for mutual personal and professional growth. CIRKEL was created out of a personal challenge Charlotte experienced while working in media and advertising: there were tons of young, smart professionals but no older, experienced colleagues to mentor or guide them. It became clear that ageism is detrimental to both sides of the age spectrum, and CIRKEL's solution is to bridge that generational gap through a curated, culture-forward approach.

    Diane Flynn

    Diane Flynn is Cofounder and CEO of ReBoot Accel, designing work cultures that support and advance women. ReBoot Accel has assisted over 2500 women interested in resuming careers after time out of the workforce, many of whom are over 40. Diane also consults with Fortune 500 companies interested in hiring and retaining women, and on ways to unleash the value of the intergenerational workforce. She has spoken at SXSW and conferences on Diversity, Ageism, and the Future of Work.

    Gigi Johnson

    Gigi Johnson launched the Center for Music Innovation at UCLA Alpert in 2014 to explore how innovation changes social connections and human systems around music and with music. Previously, she ran programs and was a lecturer at UCLA Anderson in subject ranging from digital disruption in media to action research for company change. As the Executive Director of the Maremel Institute, she runs executive programs and transformative conferences on Possible Futures — on how companies can mix science, tech, scifi, and social change to rethink futures of sectors ranging from creative arts to higher education and workforce development.

    Jill Baldauf

    Jill Baldauf is Associate Dean Alumni Relations at UCLA Anderson. She pivoted from a 35+ year career in advertising to Anderson in 2014. Her career has spanned both coasts with key positions at DDB, Grey, Ogilvy & Mather and Benton & Bowles. Her clients included Procter & Gamble, Nestle, Mars, Henkel as well as toy powerhouses Mattel and Hasbro. In fact, she launched her own agency, Ampersand, in 2003 with a retainer from Hasbro to work on Disney products.

    CONTACT

    For Sponsorship or Brand Partnership Inquiries

    Contact:
    John Loken
    john@agei.st

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