Authors Posts by Grant McCracken
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Grant McCracken is a cultural anthropologist (PhD from the University of Chicago). He is the author of several books and has taught at Harvard and MIT. He consults for the likes of Netflix, Google, Nike and the White House. He is an excellent public speaker. He lives in Rowayton, Connecticut with his wife and three Siamese cats. He is almost 68 years old.
We boomers are engaged in a revolution. We are throwing off the stereotypes of aging. We now treat 60 as a chance to begin again.The stereotypes may be ludicrous but they are well installed. Madison Avenue gives us a succession of ads that show aging as a time for...