ARTSY: The Tinder of Art

    Having a piece of art in one’s home is very different from going to a gallery or museum- there is a relationship that develops over time. This is one of the differences between decoration-nice sofa and a piece of art. There is an internal conversation that happens in which, if it is good, we learn about ourselves as we learn more about the art. We are enriched as human beings.

    One of the impediments to owning art is the highly opaque and purposely alienating art world. Except for a few generous gallery owners and thoughtful museums, it seems designed to repel newcomers -the ultimate insider experience. Which is why more people will purchase a diminishing asset like a nice car, than a possibly appreciating piece of art. And really, how much are you going to learn from a new BMW?

    There is an interesting new start up Artsy, www.artsy.net. It’s a magazine with articles on how to oil paint, bad boy artists, alternative art spaces, all well written and insightful. It is also an auction site, similar to Christie’s. But where it gets very exciting is in the direct sales area. With their 800,000 images, it acts as a match maker between galleries and consumers. Why get the cold treatment from a gallerina when you can bypass that experience altogether. “Our goal is for art to be as popular as music” founder Carter Cleveland is fond of saying. But will people actually buy from a photo? Ask Tinder, it seems to have worked out well for them.

    Andreas Tzortzis
    Andreas Tzortzis
    He has worked as a journalist for the New York Times, International Herald Tribune, Newsweek and Monocle Magazine from Berlin and London before leading Red Bull’s mainstream-facing content platform, The Red Bulletin, from Los Angeles. He recently returned to his hometown of San Francisco with his small family. dre@agei.st

    More Stories

    Chaz Guest, 58: Painting to Unite Humanity

    photo by Mark HanauerThere is a universal commonality to what is happening in the globe today. Although it is true that some people are...

    5 Reasons You Need GetSetUp

    When I started AGEIST, I had zero knowledge of any of the tools we use today. I had to teach myself everything from Zoom,...

    The Wylde TakeCare Package

    Check this out! The very thoughtful people at The Wylde have mailed me this amazing package. What a genius idea! This is what a...

    Plant-Based Diets Increase Immune Function

    by Shawn J. Green, PhD Blood-Pressure-Lowering Nitrate-Rich Veggie-Based Formulas May Slow COVID-19 Nitric oxide is naturally produced by the body and is best known for blood...

    Patrice Tanaka, 68: Podcast “Living Your Purpose” During a Time of Coronavirus

    Let's get some positivity! Let's use this time to help us prepare for what comes next. Patrice is offering a free! consultation to help...