• culture
  • style

    Isabella Rossellini Lancome Campaign

    ciao, bella

    Hey everybody, let’s look younger. Have you tried this cream and that makeup to stretch out your wrinkles, and give your skin that glossy, timeless (read: teenage) shine? No? Well, Lancôme is cool with all that, it seems. Last week, they announced momentous news: the ageless, stunning Isabella Rossellini would return (21 years after she was dropped) as the face of the mega cosmetics brand. “Things change. They tell me my name comes up in their market research still,” she told The Cut. And now I’m new again! There are very few 64-year-olds — I turn 64 in June — representing a cosmetic company.” Granted, there are very few 64-year-olds who have the mystique of a Rossellini, as well. Still, the move is in step with other brands, among them L’Oréal and NARS, hiring icons of the fashion world like Charlotte Rampling and Maye Musk to front their campaigns. That Rossellini came back to Lancôme after they very obviously got rid of her to go with someone younger in 1997, says as much about her as it does the shift in attitudes in the marketing world. Our feeling is that Rossellini will be happy to serve as the age-positive representative of a brand typically associated with the relentless drive to look younger. But she would have been as cherished an icon without the global advertising gig. Nevertheless – hats off, Lancôme.

    David Stewart
    David Stewart
    David is the founder and face of AGEIST. He is an expert on, and a passionate champion of the emerging global over-50 lifestyle. A dynamic speaker, he is available for panels, keynotes and informational talks at david@agei.st.

    More Stories

    Cindy Gallop, 59: Make Love Not Porn

    Turning the World on with Her Guile The first thing you should know about Cindy Gallop is that she’s a warrior. Outspoken, often irreverent, and...

    YBL 2019: Wow, What a Day

    This past Tuesday, June 11, was our first conference, YBL (Your Best Life) in Los Angeles.Today, we are in grateful recovery mode. Putting on something...

    Jill Satterfield: Meditation

    How long have you been meditating?Since around 4 years old. I was fortunate to have been taught to meditate by my mother, who called...

    Good vs Bad Fat

    How does fat fit into a healthy diet? Over the years fat has received a lot of bad press and has been linked to obesity...

    Brian Jones Book: Butterfly in the Park

    There is a new photo book about Brian Jones coming out. For those who may not recall, Jones was one of the founding members...