We Are Movers, Not Fossils

    One of the many things that confuses brands is the idea that we as a +50 demographic are somehow monolithic and static. Everyone knows that teenagers are famously twitchy in their embrace of neomania. Therefore they think, mature adults must be fully formed and unmovable in the beliefs and behaviors. This is as equally false as it is insulting.

    When we started three years ago, almost no one we spoke to was on Instagram, while around 92% were on Facebook. Since then, almost all our people have started using Instagram to some degree, and their use and trust of Facebook has declined measurably.

    What has changed? We don’t have as much free time or the social pressures to embrace neomania in the way we did as kids. However, we will adopt new tools and new skills when we see their usefulness outweigh the time it takes to learn to use them. We are seeing some people using Snapchat, mostly to be in touch with their kids, but who knows, in six months we may all have agreed that it’s a tremendously useful platform.

    Why do brands and media seem to feel we are non-adopters, static in our skill sets? True, some people are fossilized, but then they are not the ones reading AGEIST. There is an entrenched belief in the culture that says after a certain age people can’t learn new things. Anyone who does learn a new skill is celebrated as a rarity. This plays right into the prevalent culture that people over 50 are a burdensome liability in need of help. We take massive issue with this, but more importantly we have the data, the research and all of you to prove that although fossilization may possibly have been the norm 30 years ago, it is not the case today.

    Photo above @yazemeenah with 180k followers on Instagram.

    David Stewart
    David Stewart
    David is the founder and face of AGEIST. He is an expert on, and a passionate champion of the emerging global over-50 lifestyle. A dynamic speaker, he is available for panels, keynotes and informational talks at david@agei.st.

    More Stories

    YBL 2019: Wow, What a Day

    This past Tuesday, June 11, was our first conference, YBL (Your Best Life) in Los Angeles.Today, we are in grateful recovery mode. Putting on something...

    Jill Satterfield: Meditation

    How long have you been meditating?Since around 4 years old. I was fortunate to have been taught to meditate by my mother, who called...

    Good vs Bad Fat

    How does fat fit into a healthy diet? Over the years fat has received a lot of bad press and has been linked to obesity...

    Brian Jones Book: Butterfly in the Park

    There is a new photo book about Brian Jones coming out. For those who may not recall, Jones was one of the founding members...

    Jessica Jackley, Co-Founder of Kiva, and YBL Conference Speaker

    Jessica Jackley will be part of the Conscious Capitalism panel at YBL (Your Best Life) conference June 11 in Los Angeles. Positive Finance Jessica Jackley likes...