LOS ANGELES—May 9, 2019—AGEIST (weareageist.com), a media company and agency that is changing how we envision, understand and live life after 50, will host its inaugural live experience, YBL (Your Best Life) in Los Angeles on June 11, 2019.  An impressive lineup of keynote speakers and panelists representing start-ups, iconic brands and business leaders, and forward-thinking consumers will gather in an intimate setting for thought-provoking discussions and networking sessions to explore the significant economic and social impact of Generation 5.0.

Today’s over-50 is carving a very different path from previous generations and is essentially redefining how life after 50 is lived and experienced. Brands, companies and organizations need to understand what is driving this cohort. YBL, a first-of-it’s-kind symposium (https://www.weareageist.com/ybl/) will examine the how and why of these monumental changes—backed-up by proprietary new market intelligence—and what it means for both consumers and brands.

“There’s a real poverty of imagination when it comes to this intensely influential group,” commented AGEIST founder David Stewart. “Let’s stop with the idea that cool stops at some age. We are at the peak of our capabilities. We are bold, vital, empowered and living our best lives now. Those silver-haired couples dressed in pastels and strolling along the beach at sunset don’t represent the aspirations of today’s highly energized 50+. We developed YBL to unpack the facts around what this shifting paradigm means for us and the people and brands that want to speak to us.”

YBL attendees will gain extensive insight, from distinguished experts (list below), into what FastCompany called “the most significant demographic shift in recent history.”

In addition, the day will include networking opportunities with presenters and like-minded fellow attendees. Lunch will be catered and the day will conclude with a twilight reception featuring handcrafted cocktails, passed bites, and a conversation-friendly DJ set.

YBL is the brainchild of AGEIST founder David Stewart and John Loken, founder of The Experience Factory.

Registration for YBL is available at: https://www.eventbrite.com/e/ageist-presents-your-best-life-ybl-registration-59347394655. Early Bird Passes were offered at $195 and immediately sold out, but a limited number of Standard Passes are still available for $295. VIP Passes will soon go on sale, allowing access to an exclusive Speakers Reception on Monday June 10, preferred seating at all panels, green room access at Valentine DTLA, and a commemorative YBL bracelet from The Giving Keys.

Date and Time:

Tuesday June 11, 2019, 9 am – 7 pm PDT

Location:

Valentine DTLA, 600 East 4th Street, Los Angeles, CA 90013

Speakers and discussion topics include:

Paul Irving, Chairman of the Milken Institute Center for the Future of Aging, author of The Upside of Aging: How Long Life Is Changing the World of Health, Work, Innovation, Policy, and Purpose, on global demographic trends, and his predictions for where we are headed.

Chip Conley, Founder of The Modern Elder Academy, author of Wisdom@Work: The Making of a Modern Elder and former Head of Global Hospitality & Strategy at Airbnb, will share his observations from Airbnb and The Modern Elder Academy on personal development and intergenerational collaboration at work.

Geeta Wilson, former VP of Consumer Experience at HUMANA and Founder/CEO of Consumer Society, on how disruptive consumer behavior is transforming the personal healthcare experience.

Susan Feldman, Founder of In The Groove, a lifestyle destination for age-defying women, Co-Founder of home décor site One Kings Lane, on starting a digital retail business in her 60s, and how our digital shopping behavior changes as we age.

Jan Garde, Founder of The Embassies of Good Living, a global co-living concept for the 60+ demographic, former Head of Design at Deutsche Telekom, on intergenerational “co-living” as a solution to loneliness.

Naveen Jain, Co-Founder of Moon Express, Board Member of The X-Prize Foundation and Singularity University, and founder of biome-testing firm Viome, on the quest to eliminate disease in our lifetime.

Neil D’Souza, Founder and CEO of Zaya Learning Labs, and founder of a new stealth project connecting employers with 50-something knowledge workers.

Aliza Sherman, CEO of Ellementa, a global women’s cannabis wellness network on her personal re-invention at 53 via digital entrepreneurship.

Additional speakers:

Jonathan Cheung, Head of Global Design for Levi’s.

Matt Hirst, Partner at West, a venture studio that specializes in the end-to-end process of designing, building, and launching purpose-driven brands.

Liz Heller, CEO of Membrain, a CRM for B2B sales, CEO of Highly Mobile, a platform that brings together the most current science, design, form and function aimed at expanding the range of human potential, mobility and productivity, Founder of BuzzTone, strategist for TOMS Shoes.

Tom Swanson, a healthcare industry strategist at Adobe Systems.

Jacqueline DePaul, An IT engineering consultant who guides C-suite executives at Fortune 500 companies on how to design and build their communications and data infrastructures.

Frances Anderton, Host of DnA: Design and Architecture on KCRW (NPR).

Nai Vasha, Founder of Undo magazine.

Catherine Grace O’Connell, Founder of Forever Fierce Media, a female-focused, message-based digital media agency. Previously she held positions in marketing and sales at Swiss Bank and Aon Corporations.

David Stewart, Founder of AGEIST and YBL, expert on 50+ lifestyle, professional photographer who has spent many years working with brands and agencies.

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About AGEIST

AGEIST is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. The company produces the annual YBL Conference with The Experience Factory.

About The Experience Factory

The Experience Factory is an events studio pushing the boundaries of live entertainment by producing inspiring gatherings and mixed-reality exhibitions. The company produces the annual YBL Conference with AGEIST, and is in pre-production for Sapiens Live, an experiential version of the international bestselling novel by cult philosopher Yuval Noah Harari.

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