Lisa came over a couple of Sundays ago to have a chat about how AGEIST is helping brands speak to the new vibrant 50+ consumer. We reached to AGEIST reader Paul Gold, of Baltimore and in town for a school reunion, if he would enjoy coming by for a photo session and some air time with Lisa. The gamer that he is, he was all in.
Here are some excerpts:
David Harry Stewart is trying to rebrand aging by showing advertisers what’s possible. He’s created a kind of “Vogue” for older people, which he calls “Ageist.”
“We’re saying this exists,” he said. ‘These people are living in a very different way than their parents were.”
Check out the comments too, insightful.