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Silver is the New Gold

AGEIST was in the news this week with a segment Silver is the New Gold on Marketplace with Lisa Napoli.

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Lisa came over a couple of Sundays ago to have a chat about how AGEIST is helping brands speak to the new vibrant 50+ consumer. We reached to AGEIST reader Paul Gold, of Baltimore and in town for a school reunion, if he would enjoy coming by for a photo session and some air time with Lisa. The gamer that he is, he was all in.

Here are some excerpts:

David Harry Stewart is trying to rebrand aging by showing advertisers what’s possible. He’s created a kind of “Vogue” for older people, which he calls “Ageist.”

“We’re saying this exists,” he said. ‘These people are living in a very different way than their parents were.”

Check out the comments too, insightful.

Re-branding Aging: featuring David Stewart
Re-branding Aging: featuring David Stewart

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Michelle Breyer
Michelle Breyer
While working as an award-winning business reporter for a daily newspaper in Austin, Michelle Breyer co-founded NaturallyCurly 1998. NaturallyCurly - which empowers, educates and inspires world for women with curly, coily and wavy hair - into one of the largest media companies dedicated to hair topics. She has written for a number of publications.

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