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    Silver is the New Gold

    AGEIST was in the news this week with a segment Silver is the New Gold on Marketplace with Lisa Napoli.

    Lisa came over a couple of Sundays ago to have a chat about how AGEIST is helping brands speak to the new vibrant 50+ consumer. We reached to AGEIST reader Paul Gold, of Baltimore and in town for a school reunion, if he would enjoy coming by for a photo session and some air time with Lisa. The gamer that he is, he was all in.

    Here are some excerpts:

    David Harry Stewart is trying to rebrand aging by showing advertisers what’s possible. He’s created a kind of “Vogue” for older people, which he calls “Ageist.”

    “We’re saying this exists,” he said. ‘These people are living in a very different way than their parents were.”

    Check out the comments too, insightful.

    Re-branding Aging: featuring David Stewart
    Re-branding Aging: featuring David Stewart

    Michelle Breyer
    Michelle Breyer
    While working as an award-winning business reporter for a daily newspaper in Austin, Michelle Breyer co-founded NaturallyCurly 1998. NaturallyCurly - which empowers, educates and inspires world for women with curly, coily and wavy hair - into one of the largest media companies dedicated to hair topics. She has written for a number of publications.
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