Steve Radenbaugh

steve radenbaugh, 65, businessman adventurer

We Should Be Doing So Much More with Our Lives

Sometimes, early in the morning, Steve Radenbaugh’s friends get texts from him. Typically, they’re of a beautiful sunrise, the photo taken from high up in the Santa Monica mountains where he’s ridden his bike.

“You guys are still between the sheets, and there’s a whole world going on out here,” says Radenbaugh. “I get up and go. I love getting up.”

The irrepressible entrepreneur has spent most of his 65 years on this earth in this way. Since taking over from his dad to run the family roofing business at 30, Radenbaugh says he’s lived a life committed to unlocking others’ potential.

“I like being a leader; I like being a light around other people,” he says. “I think everybody has an opportunity to do a lot of things and I think they hold themselves back. And I don’t think they realize their potential and how valuable they are, and what they accomplish if they just want to do something.”

Take Radenbaugh’s decision, at 62, to start racing motorcycles. He got quite good at it, quickly, winning races and earning the nickname “animal” from his younger competitors for his willingness to race a number of times a day. The first time he went up in a helicopter he immediately fell in love.

“I got out of the helicopter, went straight to a guy who instructs helicopters at Van Nuys airport and I said, ‘I want to do this.’ ”

When it came time for me to do an AGEIST photograph of Radenbaugh, the question wasn’t where as much as it was in which of his many pursuits. The shoot was delayed when he left for a 500-mile bike ride through Wyoming the next day.

“I think we need to do a TV show about it. I think there are so many people in my age group that can be doing so much more with their life,” he says. “We need to change their environment, change the people around them and encourage them.”

“I try to live an inspired and enlightened life.”



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Andreas Tzortzis
He has worked as a journalist for the New York Times, International Herald Tribune, Newsweek and Monocle Magazine from Berlin and London before leading Red Bull’s mainstream-facing content platform, The Red Bulletin, from Los Angeles. He recently returned to his hometown of San Francisco with his small family. dre@agei.st


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