"As David Stewart keeps telling the Fortune 500 companies now beating a path to his door, desperate to find out how to talk to these people; these people who, despite having lived more, rather than less of their lives, who otherwise feel inside much as they did when they were 30, who still laugh, love, play, ponder, hope, and even covet now as they did before . . ."
Our brand consultancy is shaped by a unique understanding of the active 50+ consumer mindset that represents 83% of U.S. household wealth. We provide actionable recommendations for how to credibly reach this vibrant demo from product and business model development, visual identity, communications, and messaging platforms. Insights are based on a modern angle to 50+ human behavior that is quantified and validated through research and brand expertise.
AGEIST Research and Insights
Services and Brand
Some of the brands we have worked with to help them reach this market:
One of the most difficult issues facing brands today is how to effectively and aspirationally communicate with this influential and valuable demographic. As people age, their values and lifestyles radically diverge. We understand this in a granular way and help our brand partners to navigate a minefield of verbiage, visuals and strategy. How does a brand authentically communicate with this older customer without alienating their younger customers? This is where we excel.
AGEIST offers the best-in-class range of content creation, production and syndication services championing our people. We created the vocabulary and we understand it better than anyone. Rooted in our deep strategic understanding of our people and our deep experience in storytelling, we help brands generate content and messaging that deeply connects with the heart of this emergent consumer base.
AGEIST owns and operates a number of media channels that speak to a significant and growing audience of people who identify with the AGEIST lifestyle. Our message resonates up and down the age column- today we have as many audience members under the age of 50 as we do over 50, proving the growing importance of this topic for consumers and readers of all ages.
The AGEIST Newsletter
First launched in August 2015, our newsletter recounts how a reinvented life after 50 is lived, experienced and understood. Every week we bring a new profile of a north star who embodies our values. By showing what is possible, through aspirational and attainable examples, we both confirm the lifestyle of our readers while at the same time expanding the imagination of what is possible. We combine our profiles with articles filled with fresh information on longevity, wellness, culture, travel, fashion, and design presenting a 360 ecosystem of this new and expanding life phase.
The SuperAge Podcast
Responding to overwhelming reader demand, we have added podcasting to our media menu. Conceived as a sharp 60-minute show featuring tentpole AGEIST interviews and smaller bites of content around our themes of work, culture, travel, and health. Smart, snappy and intelligent. Thought leader guests.
We see a new life phase that has emerged which is somewhere before the onset of becoming elderly and sometime after full adulthood. It is a new moment and as such needs role models, actionable information, and a spirit of empowerment that has been sorely lacking until now. Weareageist.com is the backbone and repository of all of our insight, research, and features on the topic.
AGEIST Casting and Image Licensing
It can be difficult for brands to source the kinds of personalities we feature on AGEIST. This is something we do every day for our own editorial and for some of the world’s largest companies. Our people have real-world influence and are authentic, camera-friendly and come with great stories. We help brands locate amazing talent for campaigns, research, films and other brand promotional efforts.
AGEIST also owns a substantial image bank of visuals breaking stereotypes (some of which can be seen on this site). Please contact us with your specific needs.
AGEIST conducts bespoke research projects which answer the questions brands have around this highly discerning and influential consumer. We add analysis, insight and strategic direction to a range of issues and opportunities facing businesses looking to better connect to the 50+ boomer market. Research programs are specially constructed to address specific challenges and budget, but services include:
Built from our ongoing research program and proprietary driver-based behavior framework, the AGEIST Strategic Briefing explores emergent trends, attitudes and behaviors of our people answering the sector-specific questions of our clients. The result of thousands of hours of interviews, in-home ethnographies, and our quant data findings, the briefing (which can be delivered as either a half or full-day session), helps business leaders, HR departments, product teams and marketing organizations understand how to authentically connect with and stay ahead of the needs and values of this vital and influential demo.