We have a certain affinity for early-80s synth pop. It’s just fun, what can we say. It seems that Kris Van Assche, the artistic director of Dior Homme, feels the same way. The new Dior campaign features Neil Tennant and Chris Lowe of PSB. Interestingly, it doesn’t feel nostalgic to me; it’s more the forward-leaning “own it” ethos that we write about here in AGEIST. Dior being one of the most forward, most modern, most premium of brands, here is an example of the power of a company to move the cultural conversation forward by changing the image. These guys don’t look weak, in need of some medical attention, or otherwise checked out. They look empowered and ready to go. It is a fashion ad, but these things have power to move our thinking. The clothes aren’t bad either.
Pet Shop Boys and Dior
David is the founder and face of AGEIST. He is an expert on, and a passionate champion of the emerging global over-50 lifestyle. A dynamic speaker, he is available for panels, keynotes and informational talks at email@example.com.
MORE FROM THIS AUTHOR
Many of us wonder: Could I have a creative career? How would I sustain myself? Should I just jump and hope everything will work...
LOS ANGELES—May 9, 2019—AGEIST (weareageist.com), a media company and agency that is changing how we envision, understand and live life after 50, will host...