fbpx

Pet Shop Boys and Dior

We have a certain affinity for early-80s synth pop. It’s just fun, what can we say. It seems that Kris Van Assche, the artistic director of Dior Homme, feels the same way. The new Dior campaign features Neil Tennant and Chris Lowe of PSB. Interestingly, it doesn’t feel nostalgic to me; it’s more the forward-leaning “own it” ethos that we write about here in AGEIST. Dior being one of the most forward, most modern, most premium of brands, here is an example of the power of a company to move the cultural conversation forward by changing the image. These guys don’t look weak, in need of some medical attention, or otherwise checked out. They look empowered and ready to go. It is a fashion ad, but these things have power to move our thinking. The clothes aren’t bad either.

See medical disclaimer below. ↓

The ideas expressed here are solely the opinions of the author and are not researched or verified by AGEIST LLC, or anyone associated with AGEIST LLC. This material should not be construed as medical advice or recommendation, it is for informational use only. We encourage all readers to discuss with your qualified practitioners the relevance of the application of any of these ideas to your life. The recommendations contained herein are not intended to diagnose, treat, cure or prevent any disease. You should always consult your physician or other qualified health provider before starting any new treatment or stopping any treatment that has been prescribed for you by your physician or other qualified health provider. Please call your doctor or 911 immediately if you think you may have a medical or psychiatric emergency.

David Stewart
David is the founder and face of AGEIST. He is an expert on, and a passionate champion of the emerging global over-50 lifestyle. A dynamic speaker, he is available for panels, keynotes and informational talks at david@agei.st.

 

Sign up for AGEIST today
We will never sell or give your email to others. Get special info on Diet, Exercise, Sleep and Longevity.

Recommended Articles

RECENT ARTICLES

LATEST Profiles

Latest in Health Science

X