In a flat world of shopping options, this caught our eye. What do you do after you’ve created an amazingly successful clothing line and it blows up in a not-so-good way? If you are Scott Sternberg, who did Band of Outsiders, you pause, you think big and you think different: “I started thinking about what it would be like to create something more democratic this time without compromising anything about the design or quality; about the stuff we live in every day: this world of products that have become commodity, that actually deserves the sublime.”
The brand just launched here on a pleasantly Tumblr-esque site. There is a fantastic launch video of Scott musing on the planet here. We have not touched any of the products yet, but are guessing they are great — his last brand’s work was, as he said, sublime. And the full-refund, free-shipping model — gotta like that.