AGEIST profiles are north star examples of what can be. Our people don’t have it all figured out, none of us do, but they are curious, energetic and forward leaning examples of how we are living now. They are very much not done yet. We occasionally do profiles on people who are well known, but we prefer our heroes hidden in plain sight.
Keeping up with eighty-one-year-old surf legend Vicky Durand requires fitness and endurance. I pant hard as I walk-run behind her. Barefoot, she’s on a mission. Before dark, she needs to tend to her papaya, avocado and herb garden she planted years ago on the steep hillside below her Honolulu mountain home, care for her bed-ridden husband with stage 4 liver cancer, and feed her 30-plus rescue cats, not just dried kibble, but the good...
This week, being the end of summer as we are beset with what feels like a tsunami of uncertainty, we revisit the magical Patrice Tanaka. Anxiety levels are at an all-time high; loneliness, fear and a loss of meaning...
The decorated backcountry rescuer's life was turned upside down by a sudden divorce. She recovered, righted the ship, and is back at the top of her game, playing with the big boys out in the wild places. She plays...
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AGEIST is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.
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