When you peruse the Lord Jones web site, you find an intoxicating selection of body oils, lotions and tinctures. Their High-CBD Formula Body Lotion – containing 100mg of CBD in a 1.7oz bottle – sells for $60, while the limited edition High CBD Formula Body Oil will set you back $75.
With the boom in the popularity of CBD, there has been a boom in companies like Lord Jones, offering a wide range of skincare, perfumes, shampoos containing the compound.
Are these luxurious CBD-infused products hype, a hot trend or is CBD – and cannabis – making a permanent splash on the high-end beauty market?
The Luxury Cannabis Experience
There has been significant buzz about luxury retailer Barney’s foray into the high-end CBD/cannibis market. Barney’s recently partnered with cannabis line Beboe, known as the “Hermès of marijuana,” to launch The High End, a cannabis lifestyle and wellness concept shop in the 30 states where it’s legal.
Launching in March, The High End,plans to carry pricey cannabis accessories, including $950 bongs and a sterling silver grinder for $1275 (Not your local smoke shop prices, that’s for sure!) as well as pre-rolled joint, CBD and THC vapes and edibles. There will also be CBD-infused beauty products from brands like Malin + Goetz and Body Vibes.
Beboe -developed by tattoo artist Scott Campbell and promoted by his wife, actress Lake Bell – is getting a lot of attention with the celebrity set. They initially launched with THC-infused pastilles and vaporizer pens, including a rose-gold line.
But more recently, Beboe set out to capture a wider customer base by offering a CBD-only vape pen. Calming contains 500mg of “naturally cultivated CBD oil” blended with essential oils and plant-derived citrus and grapefruit terpenes. It “gives your mind a well-earned massage without any of the psychoactive effects of THC.”
Relax, just do it. And you don’t have to worry about getting high.
Online Shopping for the Canna-Curious
Sephora is jumping onto the cannabis bandwagon as well. Search for “cannabis” in their online store and you’ll get over 20 results.
A one-ounce bottle of Herbivore’s Emerald Cannabis Sativa Hemp Seed Deep Moisture Glow Oil or Kiehl’s Cannabis Sativa Seed Oil Herbal Concentrate (Hemp-Derived) will run you almost $50 and Peter Thomas Roth’s Green Releaf Therapeutic Sleep Cream combines a little more than an ounce of hemp-derived cannabis sativa seed oil, Retinoid, topical melatonin and colloidal oatmeal for $65.
In addition to skincare, Sephora carries cannabis scented candles and scents with cannabis accord. Replica’s “Music Festival” perfume – retailing for $126 – offers “Music an earthy and woody fragrance that recalls the hypnotic daydream of Woodstock on a sun-drenched summer day, exuding rich and heady notes of cannabis, Incense oil and leather accord.”
Is it the Real Deal?
Take note: Many of the products you can legally buy at retail stores or online, which claim to contain “Cannabis sativa,” are misleading because they contain nothing more than hemp seed oil.
When shopping around for luxury CBD products, check the label for Cannabidiol or the abbreviation CBD as an actual ingredient. Hemp seed oil-infused products contain a lot of omega 3 and 6 fatty acids, but zero CBD. Look for products containing industrial Hemp naturally produces higher levels of Cannabidiols and low levels of tetrahydrocannabinol.
So who is making higher-end CBD-infused skincare lines?
The Real Dope
Most, but not all, CBD products will provide information on suggested Serving Size, Servings Per Unit, and Servings Per Package. For example, Lord Jones’ labeling says each pump of its 1ml of its High-CBD Formula Body Lotion contains 2 mg of CBD.
In addition to its luxurious skincare products, Lord Jones also sells products containing both THC and CBD – only available in legal cannabis dispensaries.
Josie Maran’s Skin Dope contains argan oil and 100mg of CBD oilm and claims to “calm and relieve stressed-out, fatigued, sensitive skin.” Notice how they talk about “skin relief” rather than stress relief. The company says their CBD is derived from the flowers, stalks, and leaves of hemp plants — something the industry calls “full spectrum” or “whole plant” extracts. This is a distinction that can mean the difference between an active versus inert product.
How effective is the CBD skincare on the market in addressing skin conditions? Without an ingredient added to help with absorption, most of these products lay on the surface of your skin with minimal penetration.
If you’re looking for deeper effects to really get your money’s worth, look for accelerants like emu oil, oleic acid or even terpenes like limonene that could come from added citrus ingredients like lemon.