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    YBL

    Presented by AGEIST

    The AGEIST Conference
    Los Angeles, CA

    AGEIST PRESENTS:
    Your Best Life (YBL)

    Tue, Jun 11, 2019 9:00 AM - 7:00 PM PDT - Los Angeles, CA

    YBL (Your Best Life)

    Presented by AGEIST is a first-of-its-kind symposium to examine the economic and social impact of the modern 50+ demographic. The conference will explore how businesses and individuals deliver value to the generation driving what FastCompany called “the most significant demographic shift in recent history.”

    SPEAKERS

    Our distinguished experts will share valuable insights from multiple perspectives:

    • Belong - Take your place among a global community of like-minded professionals: fearless, curious, and filled with purpose.
    • Learn - Hear from the thought leaders, innovators and investors who are disrupting the status quo.
    • Lead - Whether assessing market opportunities or architecting new capabilities, put your organization at the forefront of this change.

    JOIN US

    For a day of thought-provoking discussions about the behaviors and attitudes that define this discerning generation, and learn how to leverage new market intelligence to capture their $8 trillion-plus discretionary spend.

    AGEIST PRESENTS: Your Best Life (YBL)

    AGENDA

    9:00 AM - 9:45 AMGet energized for a day of thought-provoking discussions and new discoveries with coffee, matcha, and teas provided by Keto Farms.
    10:00 AM - 10:15 AMWELCOME AND ASPIRATIONAL FRAMING
    How do we speak to the 50+ audience without alienating younger consumers? AGEIST Founder/CEO David Harry Stewart shares new insights from the AGEIST brand team, on product positioning and communications to inspire.
    10:15 AM - 10:45 AMTHE FUTURE IS FEMALE
    Why are more women over fifty starting businesses? UCLA’s Gigi Johnson moderates a conversation with Diane Flynn, CEO of Reboot Accel, a company that helps businesses create cultures that hire, advance and empower women, Ellementa CEO Aliza Sherman, and Catherine Grace O'Connell, founder of Forever Fierce Media, to take a closer look at this trend.
    10:50 AM - 11:20 AMTHE END OF DISEASE AS WE KNOW IT?
    Billionaire visionary, entrepreneur, author, disrupter, and innovator Naveen Jain, in conversation with technology consultant Jaqueline DePaul, illustrates how imagination can solve some of the world’s greatest problems. The founder of multiple wildly successful companies, including Moon Express, which mines resources on the moon, and a Board Member of both X-Prize Foundation and Singularity University, a global community using exponential technologies to tackle the world’s biggest challenges, Naveen will discuss his latest venture, Viome. Designed to upend traditional healthcare as we know it, the new platform allows people to optimize at-home wellness using biome testing kits.
    11:20 AM - 11:35 AMMorning Break
    11:35 AM - 12:05 PMHIDDEN IN PLAIN SIGHT
    Are brand marketers capitalizing on the most affluent consumer segment in history? Mike Milley, former Director of Foresight & Innovation at BMW Group’s Designworks, speaks with experts David Moranville, Chief Creative Officer at Davis Elen Advertising, Jonathan Cheung, Head of Global Design at Levi's, and Tom Swanson, healthcare industry strategist at Adobe.
    12:10 PM - 12:40 PMCONSCIOUS CAPITALISM
    Matt Hirst, partner at West SF, speaks with experts Tracy Gray, Founder of The 22 Fund and We Are Enough, Jessica Jackley, co-founder of KIVA and Chief Impact Officer at Aspiration, and John Roberts, Principal at Segall Bryant & Hamill and pioneer in workplace equality screening, explore how the generation that's blowing off retirement is disrupting wealth management and capital deployment on all levels.
    12:40 PM - 1:40 PMNetworking Lunch
    1:40 PM - 2:25 PMTHE COMING WAVE
    What are the opportunities as longevity, healthcare, and demographics intersect? Paul Irving, Chairman of The Milken Institute Center for the Future of Aging, and Geeta Wilson, Founder/CEO at Consumer Society and former VP
    2:30 PM - 3:00 PMWISDOM AT WORK
    Harnessing the power of the intergenerational workplace. Chip Conley, Founder of The Modern Elder Academy, author of Wisdom@Work: The Making of a Modern Elder, and former Head of Global Hospitality & Strategy at Airbnb joins business innovator Liz Heller, partner at memBrain, a brand strategy company, to discuss the advantages of a collaborative, age-diverse workforce.
    3:00 PM - 3:15 PMAfternoon Break
    3:15 PM - 3:45 PMTAPS AND SWIPES
    Do generations shop