Presented by AGEIST

The AGEIST Conference
Los Angeles, CA

Your Best Life (YBL)

Tue, Jun 11, 2019 9:00 AM - 7:00 PM PDT - Los Angeles, CA

The Opportunity

We are at the beginning of a wave of opportunity. 70% of American household income is controlled by people over 50, yet less 10% of marketing budgets are aimed at them.

This is the most discerning, most empowered audience in history and no one is speaking to them.

People over 50 are already forging a new path forward. How is this life being lived, experienced and understood now? What has changed?


How do businesses provide value in the midst of this massive paradigm change?


This is a personal opportunity as much as a business opportunity. Everyone is either in this demographic or hopes to be someday. As much as we are in uncharted territory, there is much AGEIST and its partners have already learned.


AGEIST is an ecosystem of brands, agencies and consumers. We are gathering, in a big tent for one day, a group of thought leaders to unpack the complexities of this vast powerhouse generation. You’ll be meeting like-minded people in a casual, lively space. We’ll share with you insights from our 4 years of proprietary research. You’ll leave with your imagination fueled with new ideas and energy to confidently connect with this global tribe.


Held in a sumptuous post-industrial warehouse in Downtown Los Angeles, YBL will provide the insights and tools required to harness the outsized market power of Generation 5.0. Through intimate networking opportunities, attendees will meet like-minded professionals, investors, educators, product strategists, marketers, experience designers, sales professionals and more. Lunch will be catered, and the day will conclude with a twilight reception featuring handcrafted cocktails, passed bites, and a conversation-friendly DJ set.

Your Best Life (YBL)

Tue, Jun 11, 2019 9:00 AM - 7:00 PM PDT - Los Angeles, CA

Guest Speakers

Chip Conley

Founder of The Modern Elder Academy, author of Wisdom@Work: The Making of a Modern Elder, former Head of Global Hospitality & Strategy at Airbnb. Chip will be speaking and answering questions on how to navigate an intergenerational work environment, understanding how inclusive curiosity can bring value to organizations and individuals.

Geeta Wilson

Founder and CEO of Consumer Society and former VP of Consumer Experience at HUMANA. Geeta is revolutionizing the healthcare industry by treating patients as consumers, bringing transparency, dignity and better health outcomes to a sector badly in need of change.

Paul Irving

Paul Irving is chairman of the Milken Institute Center for the Future of Aging and distinguished scholar in residence at the University of Southern California Davis School of Gerontology. Irving also serves as chairman of Encore.org, a director of East West Bancorp, Inc. and Pharos Capital BDC, Inc., and an advisory board member at USC, Stanford University, the Global Coalition on Aging, and WorkingNation. Author of “The Upside of Aging: How Long Life Is Changing the World of Health, Work, Innovation, Policy, and Purpose,” a Wall Street Journal expert panelist.

Naveen Jain

Founder of Viome, a company with the goal to identify the predictive biomarkers for all common diseases and to cure them before any symptoms are ever visible. Naveen is also the Founder of Moon Express, the only company with a mining permit for the moon. He is also the Founder and former CEO of Intelius and is the Vice Chairman of Singularity University.

Susan Feldman

Susan Feldman is the founder of In The Groove, a new life-style destination for age-defying women and is on a mission to free women from rules, age limits, and expectations. Prior to In The Groove, Susan was the co-founder and visionary behind One Kings Lane, the go-to destination for home decor. One Kings Lane launched in March 2009 and an industry was disrupted. Today One Kings Lane is a daily source of shopping and design inspiration for millions of people both online and offline One Kings Lane was sold to Bed, Bath & Beyond in June 2016. Susan remains a strategic advisor to the company.


Founder and CEO of AGEIST. David will be sharing proprietary research and insights around what makes the new 50+ so different. Trends revealed on how this group is actually living. Insights from AGEIST high achievers on what they do to stay at the top of their game.

Aliza Sherman

CEO of Ellementa, Aliza Sherman is web pioneer and author of 12 books. In 1995, she started the first woman-owned Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Today at 53, she is now CEO of a digital cannabis startup, "Starting another company in an emerging industry is exhilarating and exhausting. This time, I'm one of the 'gray hairs,' and I embrace my gray, wearing it like a badge of honor.”

Jonathan Cheung

Head of Global Design, Levis. Jonathan is an expert at design and marketing to a vast global cross-generational consumer. He has been with Levi’s® since 2009. Jonathan has more than 25 years of Men’s & Women’s design experience. Previous to joining Levi’s®, Jonathan worked with two fashion legends, Franco Moschino and Giorgio Armani in Milan. Between working at Armani Jeans and Moschino Couture, Jonathan created the first jeans line for Iceberg. He has led creative teams in 6 countries and in 3 languages (English, Cantonese and Italian).

Matt Hirst

Partner at West, a venture studio that specializes in the end-to-end process of designing, building, and launching purpose-driven brands, investing in bold ideas and transforming visionary companies into category leaders.

Liz Heller

CEO of Membrain, Founder of Buzztone, and Strategist for TOMS shoes. Liz is an entrepreneur and active early-stage investor. As a partner in Membrain, she advises both public companies and startups alike. She is also the CEO of Highly Mobile, a platform company that brings together the most current science, design, form and function aimed at expanding the range of human potential, mobility and productivity.

Jan GarDE

Founder of The Embassies of Good Living, a global co-living concept that changes the way we perceive and experience later life. It will manifest as a global network of premium residences for the 60+ demographic, where quality of life will be paramount. Formerly Head of Design at Deutsche Telekom. "We believe it's time to make people looking forward to tomorrow. After having worked in marketing and customer experience design for more than 15 years for organizations big and small I gathered the smartest and brightest people and we founded THE EMBASSIES OF GOOD LIVING in Zurich in 2018.

Neil D'Souza

CEO and founder of Zaya Learning Labs and former senior software engineer at Cisco Systems. The intersection of lifelong learning with the dislocation of mid-age workers may have a digital platform solution: Neil is bringing his deep experience in learning to develop one.

Tom Swanson

Tom Swanson is a Healthcare Industry Strategist at Adobe Systems. Tom will be speaking on how the customer/provider experience is being transformed via machine learning. Tom brings a decade of experience in the healthcare industry to Adobe, as well as extensive experience in digital transformation. Tom’s role at Adobe includes positioning Adobe in the health and life sciences marketplace, providing thought leadership, enabling the field, and evangelizing the importance of transforming how consumers engage healthcare.


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